Friday, August 30, 2013

Going Nuts For Cronuts! - The NY Hype Has Come To Jakarta

It is Dominique Ansel, the man who single handedly created a worldwide hype on this particular cross breed between croissant and doughnut right from his bakery in New York City.

It is sold for $5 (before tax) apiece, and they usually only make about 300 cronuts per day. But it doesn't stop people from trying. Or is it the exclusivity that keeps people starving in curiosity. Thus, willing to go the extra mile to try. Why the extra mile? Because to get your hands on them, expect a queue for as long as few blocks, as early as two hours prior to opening time! Exactly why I decided to skip it on my last #WanderUS trip.

From NYC to Berlin to Singapore, this viral sensation finally hits Jakarta in the name of Kronut. Yep, Mandarin Oriental Cake Shop has got to come up with a new name as Cronuts is apparently trademarked. Well prepared, Ansel. A step ahead for world domination.

On my first try, I must say, it is just as I expected. MO's Kronut is airy as a croissant should be, well layered, a result of skillful bakery technique. However, it feels like it's freshly made but been sitting for quite a while that it loses its flaky crunchy feel. The vanilla cream hides itself in between the layers, and might just be perfect for those who likes toned down sweets. I'm a sucker for patisserie, however kronut doesn't strike a special chord. At IDR 30.000 / piece (including tax), I could easily find a substitute dessert. Or I'd rather pay a little extra for a more fulfilling sweet indulgence.

That being said, let's make a bet then. Do you think cronuts will stay here for a while or will it fade out soon? Words on the street, Union and Publico has come up with contending cronuts. But my guts tells me this trend are not here to stay. Are you with me?

Cheers, and stay tuned for London & Paris stories soon. ;)

Fellexandro Ruby 
Food Conversationalist & Photographer


Cinnamon / Mandarin Oriental Cake Shop
Mandarin Oriental Hotel
Jalan Jenderal Sudirman (Bundaran HI)
Ph: 021-29938820


  1. There is a lot of hype of over cronut because the name suggests it is a cross between croissant and donut. But it is not! Croissant dough is much flakier. Just like donut, cronut is fried. Whereas croissant has to be baked, because if you try to fry it, the butter will leak out and you end up with soggy oily mess.

  2. To be honest, I don't really get all these buzz about cronuts. Me personally, am happy with a flaky almond croissant :)

  3. the cake looks awesome. will try it. thanks for the info


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